In the 1950s and 1960s, the correct word was “Negro.”
In the 1970s, the terminology changed to “black” and then to “African American.”
Now in the 21st century, “black” has again predominated.
But with so much attention lately focused on racism and particularly unconscious racism, the question this summer is “black” or “Black”?
On June 19, the AP Stylebook, the longstanding rulebook for print journalists, changed its policy about referring to Black Americans. Now using a capital B in “Black” is preferred in a “racial, ethnic or cultural context.”
In the two weeks since, several prominent news outlets have made the change. They include The Los Angeles Times, NBC News, The New York Times, and the USA Today Network.
Why does it matter? Media reflect culture. Most large media outlets are owned and run by white males. Whether consciously or unconsciously, they have used a lower case b which Black Americans have interpreted as condescending. (In contrast, media focused on a Black audience such as Ebony Magazine have long used a capital B.)
Our culture is changing. This subtle change in a single letter reflects this change by the most powerful media in our country. They have looked at how racism can be shown in something as simple as a single letter. And to their credit, they changed.
As Aretha Franklin sang a generation ago, “R-E-S-P-E-C-T”—now with a capital B.